Improv Everywhere Rocks

February 2, 2008

Improv Everywhere causes scenes of chaos and joy in public places. they have executed over 70 missions involving thousands of undercover “agents”. The performance art group is based in New York City, and despite their grumblings, has shown to be one of the best examples of/inspirations for the flash mob scene. Here is a New York Times article on the group.

Their “missions” just keep getting funnier and more creative. Check out the No Shirts mission to Abercrombie and Fitch, or the Slo-Mo Home Depot mission. One of my favorites was the Best Buy mission, since I shop there a lot.

It’s fascinating to see a group of people tweak the establishment in such creative ways. Note the reaction shots of the crowds lured into being part of the stunts as some people discover the prank, some join in, and some never get it. Getting a crowd in New York to stop, call their friends, and say “you will never believe what I am seeing” is a feat in itself.

Oh, and when I said that Improv Everywhere rocks, I meant it.


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