titles and propaganda

I found this old quote the other day, and I was pondering it.

“The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.”

It is a statement by Marshall McLuhan, a Canadian Educator, Communications Theorist, and Philosopher. The late Mr. McLuhan also made the more famous statement “The media is the message”. His life work was studying media, and the effects of communication as a strong persuader and a mechanism for cultural control. His work is standard advertising industry and communication school course material.

But I was distracted from my more serious reading by something. That word. Philosopher. Hmm. What a cool title. It invokes sweeping visions of flowing robes, long beards, and long nights arguing the meaning of life.

Being a philosopher means having a job where you are so smart, that all you have to do is think, and tell people what you are thinking about. What a gig.

I want that on my resume. Philosopher. That’s way better than any technical certification you can get, or university granted acronym like MBA, or PhD. They all have to work, to produce something. Thinking sounds much easier.

But I was corrected. Philosopher is not nearly the best title ever, points out a friend. He told me that the coolest title ever belongs to Wile E. Coyote, SUPER-GENIUS. I have been trumped. That is definitely a much cooler title.

yours truly,

Mark C. Kirsch

Super-Genius, Consultant, and Philosopher.

Wile E. Coyote, Super Genius


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